About Steve
Steve brings a wealth of experience and diverse business backgrounds as a former
business owner with experience in freight transportation, logistics, and publishing.
In January of 2010, Steve joined C2 Consulting, Inc. With years of international and
domestic business experience, C2 is uniquely qualified to provide innovative and
proven business solutions to corporations around the world.
C2 has achieved extraordinary success in key areas such Corporate Turnaround,
Strategic Planning, Mergers & Acquisitions, Change Management, Organizational
Integration, International Finance and Operations, Organizational Alignment,
Structural Change, Sales Productivity Improvement, Company Reorganization,
Corporate Revitalization, Corporate Communications, Capital Raises and Evaluation of
Capital Structure.
All rights reserved. Steven D. Fernlund and SFG Business Advisors, LLC, 2010.
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In the fall of 2000, he started Generation Three Logistics, a licensed third party logistics company that operated in Las
Vegas until January of 2010.
In 1996 Steve and his life partner Becky acquired the Cook County News-Herald, a century-old institution in Grand
Marais, Minnesota. There he edited and published a 5,000-circulation community newspaper; several recreation,
community, and real estate oriented publications; and operated a commercial printing business. The operation was sold
to a multi-media group publisher, Murphy-McGinnis Media, in 1999.
In 1977 Steve joined the company that later became known as Twin Modal, Inc., a market-leading "third-party" freight
transportation and logistics company. As President, he led the company through the de-regulatory transformation that
followed the Motor Carrier Act of 1980 and the Staggers Act that de-regulated railroads. Steve was named Chairman
and CEO in 1990 when he created an Employee Stock Ownership Trust (ESOT) to purchase the 50% share of the business
owned by the retiring company founder. In 1995, the ESOT purchased Steve’s share of the company, making it 100%
employee owned and managed.
In the decade following de-regulation, Steve was an active volunteer with the Transportation Intermediaries Association
(TIA), the national association representing the interests of third-party logistics providers. He chaired the Legislative
Committee, sat on the Board of Directors, and served a term as First Vice-President. He was directly involved in
preparing and presenting written and oral testimony on behalf of the association before Congress and regulatory
agencies, meeting regularly with regulators and members of Congress. He now chairs the TIA Publications Committee
and recently ended a term on the Board of Directors of TIA Services Corporation, the for-profit arm of the TIA.