From Flannel Shirts to Sideline Reporters: Celebrity, Pols, and the Ballot Box
In less than two weeks, this never-ending election campaign season will end. As someone who consumes political news like I drink cups of coffee in the morning, I decided long ago who would get my vote. Ads and flyers are wasted on me. But special interests invest so much money to buy space on the airwaves, the interwebs, and in mailers for one reason. Name Recognition. Campaign lawn signs, swag, and mailers reserve the largest, boldest font for the candidate's last name. For a serious candidate, especially when challenging an incumbent, name recognition is a candidate's single most critical asset. They don’t need to know diddly squat about how government works as long as their name is well known. In local races—such as county commissioner, school board, city council, or state house representative—voters fill out the ballot having sparse information about the candidates. When voters see a list of unfamiliar names on a non-partisan ballot or a lesser-known legislative race, th...