Seven Years at Rockwood Lodge on the Gunflint Trail
Carl Madsen’s first trip to the Boundary Waters Canoe Area (BWCA) as part of a group from Iowa State University was in the fall of 1989. They stayed at Rockwood Lodge and Outfitters on Poplar Lake. You could say he fell in love with the place. Returning over the years for vacations, eventually with his wife Stephanie Lightner and virtually his entire family. Stephanie’s sister Carol and her husband Mike Seim also visited Rockwood regularly. Carl and Mike worked with the Lodge’s owners, Mike and Lin Sherfy, to help open the seasonal cabins and make general repairs. When the Sherfy’s decided to move on and sell the resort, the Madsens and Seims stepped in to buy it. Now in their seventh year of ownership, Carl says, “We have experienced 15% business growth each year.” But not without challenges. 2021 was a tough year. “With the fires closing the BWCA and Gunflint Trail, along with Covid, we had almost no business in August,” he said. The business gets 60% of its revenue from wilderness o...